BUSINESS
Can Epadel Continue to Maintain Sales in the Face of Competition from Lotriga and Generics?
Mochida Pharmaceutical’s hyperlipidemia treatment Epadel (ethyl icosapentate) has maintained steady growth despite the entry of generics and a competing new drug onto the market. Epadel posted record half-year sales of 19.3 billion yen in the first half (April-September) of the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





