Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Azilva Tops Physician “Mind Share” Ranking in GP, HP Markets in October: New Survey
Takeda Pharmaceutical’s angiotensin receptor blocker Azilva (azilsartan) was the most promoted drug both in the GP (99 beds or less) and hospital (HP) (100 beds or more) markets in October, according to a new survey conducted by research firm Anterio…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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