Swiss pharmaceutical titan Novartis AG suffered from a 22% sales dive year-on-year for its blockbuster blood pressure medicine Diovan (valsartan) in January-September 2013, plagued by generic competition in the US and Europe and a clinical trial scandal in Japan. Sales…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





