Swiss pharmaceutical titan Novartis AG suffered from a 22% sales dive year-on-year for its blockbuster blood pressure medicine Diovan (valsartan) in January-September 2013, plagued by generic competition in the US and Europe and a clinical trial scandal in Japan. Sales…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





