BUSINESS
Teva Pharma Japan to Discontinue Marketing 15% of All Products Under Selection and Concentration Strategy
Teva Pharma Japan announced on October 16 that it has decided to discontinue marketing 81 products, 15% of its total 539 products marketed in Japan, and has already started to notify medical institutions across the nation of its decision. Teva…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





