BUSINESS
Unique Marketing System Jacks Up Profits at Vital KSK; Customer-by-Customer Cost Analyses Lend Support
Vital KSK Holdings sees tangible benefits from its proprietary marketing system three years after the tool’s introduction, as operating profit from its drug wholesaling business more than doubled year-on-year to roughly 2.3 billion yen in the year ended March 2013.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





