BUSINESS
Race for Top Brands for BPH Tightens as Generics Make Inroads; OAB Market Grows as Disease Entity Becomes Better Defined
Lower urinary tract dysfunction affects an estimated 10 million people, mainly those over the age of 40, in Japan. Lower urinary tract dysfunction is of two main types, namely dysuria associated with benign prostatic hyperplasia (BPH) and impairment of urinary…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





