BUSINESS
New Products Shake Up Market for Osteoporosis Treatments; Entry of Pralia Could Lead to Change in Market Structure
Competition in the market for osteoporosis treatments is heating up as a result of a wave of new product launches. Pralia (denosumab), Japan’s first anti-RANKL antibody, was launched in June. Administered just once every six months, it has further expanded…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





