BUSINESS
AZ’s Exenatide Promotion to Break Free from Weight-Loss Image of GLP-1 Receptor Agonists
A newbie in the Japanese diabetes market, AstraZeneca K.K. (AZ) has kicked off its promotion for the glucagon-like peptide-1 (GLP-1) receptor agonist exenatideb, aiming to dispel the overemphasized image of GLP-1 preparations for reducing weight. AZ took over the rights…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





