BUSINESS

Novartis Launches Diovan OD Tablets, Sales Reps Find Promotion Difficult

July 24, 2013
Novartis Pharma launched Diovan OD (orally disintegrating) Tablets (valsartan) on July 22. With the Diovan study scandal, the company has apparently withheld the launch of the drug immediately following its NHI price listing on June 21. Some sales representatives claim…

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BUSINESS

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