Nearly 10% of new drugs approved between 2010 and 2012 saw their product names changed following their new drug application (NDA) filings, according to a survey conducted by the Office of Pharmaceutical Industry Research (OPIR). The findings were reported by…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





