BUSINESS
Reasons for Doctors’ Reluctance to Generic Name Prescribing is Time and Effort: CareNet Survey
According to a survey conducted by CareNet targeting 1,000 doctors on generic name prescribing, over half of them do not prescribe drugs using generic names. As to the reasons, the highest response was: “Looking up generic names takes time and…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





