BUSINESS
Reasons for Doctors’ Reluctance to Generic Name Prescribing is Time and Effort: CareNet Survey
According to a survey conducted by CareNet targeting 1,000 doctors on generic name prescribing, over half of them do not prescribe drugs using generic names. As to the reasons, the highest response was: “Looking up generic names takes time and…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





