BUSINESS
Success in Emerging Markets Key for Drug Makers’ Growth: IMS Japan Senior Principal
The future growth of pharmaceutical companies depends on their success in emerging markets, a senior principal of IMS Japan said on May 25. “If (companies) want to achieve growth, they have to enter emerging markets,” Takuma Maeda said at an…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





