BUSINESS
Use of Contract MRs on the Rise among Smaller Drug Makers; JCSOA’s Goal of “5,000 CMRs by 2015” May Be Realistic
This year marks the 15th year since contract sales organizations (CSOs) debuted in Japan. The number of domestic contract MRs (CMRs) has grown to around 3,500. Though the number of first and second-tier pharmaceutical companies that utilize CMRs has remained…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





