1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Kyorin Aims for Pentasa Sales Increase in FY2013 with Suppository Formulation: President Yamashita
At a company briefing on May 27, Kyorin Holdings President Masahiro Yamashita showed his confidence in the recovery of sales for the ulcerative colitis and Crohn’s disease treatment Pentasa (mesalazine), which faces intense competition from similar drugs, through the launch…
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BUSINESS
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…