1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
FY2012 Japan Pharma Market: Sales of Major Long-Listed Drugs Tumble 30-40%
In the face of enhanced generic promotion measures, as exemplified by the introduction of the premium for generic-name prescribing last April, Japanese drug makers saw sales of their long-listed products, or off-patent original drugs, plunge across the board in FY2012…
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