Bristol-Myers K.K. (BMKK) will expand its sales force by increasing the number of medical representatives (MRs) to nearly 1,000 from about 600 in 2012. The company will reinforce its sales force to prepare for several product launches within the next…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





