BUSINESS
Novo Nordisk Ups Efforts in Basal Insulin Market, Pits Tresiba against Lantus
Following the launch of its long-acting insulin analog Tresiba (insulin degludec), Novo Nordisk Pharma is intensifying its drive in the Japanese basal insulin market (long-acting/intermediate-acting) to rival Sanofi K.K.’s best-selling Lantus (insulin glargine), which enjoys the lion’s share. Tresiba was…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





