BUSINESS
Novo Nordisk Ups Efforts in Basal Insulin Market, Pits Tresiba against Lantus
Following the launch of its long-acting insulin analog Tresiba (insulin degludec), Novo Nordisk Pharma is intensifying its drive in the Japanese basal insulin market (long-acting/intermediate-acting) to rival Sanofi K.K.’s best-selling Lantus (insulin glargine), which enjoys the lion’s share. Tresiba was…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





