BUSINESS
Eli Lilly Japan Aims to Be a Top-10 Drug Maker in Japan by 2020, but Re-pricing and Generic Competition Could Pose Obstacles
Alfonso G. Zulueta, president of Eli Lilly Japan, announced new business targets for the company at a press conference on March 13. Eli Lilly Japan aims to double its sales by 2020 and become one of the top 10 drug…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





