BUSINESS
Eisai Announces Organizational Reforms; “We Won’t Allow Generics to Overwhelm AD Market”: President Naito
Eisai announced a plan to reform its marketing system at a press conference on March 7. The main aim of the plan is to shore up sales of the Alzheimer’s disease (AD) treatment Aricept (donepezil), which have been hit hard…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





