BUSINESS
Survey by JCSOA Finds Big Increase in Use of CMRs to Detail Long-Listed and Non-Priority Products
According to the results of a survey of domestic contract sales organizations (CSOs) announced by the Japan CSO Association (JCSOA) on April 4, the use of contract medical representatives (CMRs) to strengthen the marketing of long-listed products and non-priority products…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





