BUSINESS
Protected Drugs Represent More than 50% of Bayer Yakuhin Sales in 2012, Over 60% Eyed by 2014: Pres. Brunn
Bayer Yakuhin derived more than 50% of its sales from patent-protected drugs in 2012 as the company successfully rolled out growth-driver products as planned, and it now aims to push up the ratio to over 60% by 2014, President Carsten…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





