BUSINESS
Equa Tops February Detailing Ranking in GP, HP Markets, Driven by Expanded Concurrent Use: Rep Track Survey
Novartis Pharma’s diabetes treatment Equa (vildagliptin), which recently obtained expanded concurrent-use indications, was the most promoted drug both in the GP (99 beds or less) and hospital (HP) (100 beds or more) markets in February, a survey conducted by research…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





