ORGANIZATION
EFPIA Simulation: New Drug Market Up Mere 0.4 Trillion Yen by 2022 Even with Premium
The Japanese market for patented new drugs is projected to reach 4.8 trillion yen in 2022, a mere 0.4-trillion yen increase from 4.4 trillion yen in 2012, even if the premium for new drug development remains in place over the…
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ORGANIZATION
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





