BUSINESS
Eli Lilly Japan’s 2012 Sales Surge 10% on Brisk Zyprexa; NHI Price Cut Countered
Eli Lilly Japan said on March 13 that its sales in 2012 grew 10.2% from the previous year to 175,740 million yen (on a financial results basis), as its antipsychotic drug Zyprexa (olanzapine) and other core products performed well to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





