Novartis Pharma posted sales of 323.4 billion yen, a 2.5% increase in the January-December period in 2012 in Japan compared to a year earlier, thanks to a large increase in sales of Lucentis (ranibizumab) for the treatment of wet age-related…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





