BUSINESS
Chugai’s New Midterm Plan Includes No Sales or Profit Targets, Aims for Increased Marketing Productivity
Chugai Pharmaceutical announced its new three-year (2013-2015) business plan “ACCEL 15” on January 30. Since the company has had to revise its midterm business plans in the past, the new plan sets no sales or profit targets for its final…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





