BUSINESS
Chugai’s New Midterm Plan Includes No Sales or Profit Targets, Aims for Increased Marketing Productivity
Chugai Pharmaceutical announced its new three-year (2013-2015) business plan “ACCEL 15” on January 30. Since the company has had to revise its midterm business plans in the past, the new plan sets no sales or profit targets for its final…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





