Merck Serono aims to join the top 10 companies in the field of oncology in Japan, making the recently approved additional indication for Erbitux (cetuximab) a steppingstone. The company will promote Erbitux as the first molecular-targeted drug for head and…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





