Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
“Appropriate Expressions” of Disease Awareness Ads Being Tested
As pharmaceutical companies are revving up their efforts to run disease-awareness campaigns to indirectly tout their drug products, MSD K.K. has taken out some expressions used in its TV commercial for cervical cancer following complaints over their appropriateness, it has…
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