BUSINESS
Increasing Competition in AD Drug Market; Sales of Over 240 Billion Yen Predicted by 2020
Competition is heating up in the Alzheimer’s disease (AD) market. Eisai’s Aricept (donepezil) was once the only treatment available in Japan, but three new chemical entities hit the market in quick succession last year. Generic versions of Aricept have been…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





