BUSINESS
Lyrica, Other Key Products Upbeat in FY2012 Despite NHI Price Revision: Pfizer Japan Pres. Umeda
Pfizer Japan enjoyed robust performances of its peripheral neuropathic pain treatment Lyrica (pregabalin) and other key products in FY2012 through November, despite downward pressure from the NHI price revision in April, President Ichiro Umeda said on December 11. “We faced…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





