BUSINESS
Eisai to Go on Offensive for Aricept by Introducing Consultation Date Reminder Service for Patients: President Naito
At an earnings briefing for April-September 2012 held on November 1, Eisai President & CEO Haruo Naito referred to the domestic business performance of its Alzheimer’s disease (AD) treatment Aricept (donepezil), saying, “It was a really tough battle for us…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





