BUSINESS
Nexium Dominates No.1, 2 Positions in Both GP, HP Markets in September Prior to Lifting of Ban on Long-Term Prescription: RepTrack Survey
According to the RepTrack Survey by Anterio Inc., which conducts research on the recollections of doctors on drug detailing activities, the proton pump inhibitor (PPI) Nexium (esomeprazole) copromoted by Daiichi Sankyo and AstraZeneca K.K. (AZ) dominated the No.1 and 2…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





