Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Nexium Dominates No.1, 2 Positions in Both GP, HP Markets in September Prior to Lifting of Ban on Long-Term Prescription: RepTrack Survey
According to the RepTrack Survey by Anterio Inc., which conducts research on the recollections of doctors on drug detailing activities, the proton pump inhibitor (PPI) Nexium (esomeprazole) copromoted by Daiichi Sankyo and AstraZeneca K.K. (AZ) dominated the No.1 and 2…
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BUSINESS
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