BUSINESS
Nexium Dominates No.1, 2 Positions in Both GP, HP Markets in September Prior to Lifting of Ban on Long-Term Prescription: RepTrack Survey
According to the RepTrack Survey by Anterio Inc., which conducts research on the recollections of doctors on drug detailing activities, the proton pump inhibitor (PPI) Nexium (esomeprazole) copromoted by Daiichi Sankyo and AstraZeneca K.K. (AZ) dominated the No.1 and 2…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





