BUSINESS
Towa Pharmaceutical Expanding Direct-Sales Network as Its Distributors Face Lack of Successors
Towa Pharmaceutical is speeding up its drive to expand its direct-sales network despite the recent trend of other major domestic generic-only makers raising their sales ratios through wholesalers. The company has been establishing one sales office after another due to…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





