BUSINESS
Biz Entertainment Spending by MRs Falls at Most Companies, Down 80% at Foreign Firm: Jiho Poll
A survey conducted by Jiho revealed that business entertainment (settai) spending by medical representatives (MRs) has decreased at most pharmaceutical companies six months after the industry started to follow stricter rules on the practice, which has been a conventional way…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





