BUSINESS
Biz Entertainment Spending by MRs Falls at Most Companies, Down 80% at Foreign Firm: Jiho Poll
A survey conducted by Jiho revealed that business entertainment (settai) spending by medical representatives (MRs) has decreased at most pharmaceutical companies six months after the industry started to follow stricter rules on the practice, which has been a conventional way…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





