BUSINESS
Daiichi Sankyo, AZ to Step Up Promotion for Nexium upon Lifting of Long-Term Prescription Ban
Daiichi Sankyo and AstraZeneca K.K. (AZ) will step up their copromotion efforts for the proton pump inhibitor (PPI) Nexium (esomeprazole) upon the lifting of its long-term prescription ban on October 1. By recommending the use of questionnaires to doctors, the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





