BUSINESS
Sanofi-Aventis Looks to Clinical Evidence to Differentiate Lantus from Rival
With the debut of a new rival product expected, sanofi-aventis K.K. is poised to differentiate its mainstay long-acting insulin preparation Lantus (recombinant insulin glargine) by leveraging the wealth of clinical evidence it has collected in Japan and elsewhere around the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





