BUSINESS
Sanofi-Aventis Looks to Clinical Evidence to Differentiate Lantus from Rival
With the debut of a new rival product expected, sanofi-aventis K.K. is poised to differentiate its mainstay long-acting insulin preparation Lantus (recombinant insulin glargine) by leveraging the wealth of clinical evidence it has collected in Japan and elsewhere around the…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





