BUSINESS
72% of GPs, 41% of Hospital Doctors Issue Generic Name Prescriptions After April: Sawai Survey
According to the results from a survey (announced September 13) conducted on people’s awareness concerning generic drugs that were released by Sawai Pharmaceutical, more than 50% of doctors issued prescriptions by the generic names after the medical fee revision in…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





