1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
60% of Sales to Come from Specialty Field, Oncology by 2017: President Mitani of Novartis Pharma
In a meeting with reporters in Tokyo on September 14, Hiroyuki Mitani, president of Novartis Pharma K.K., predicted that 40% of the company’s sales will be in the primary care field and 60% will come from the specialty field and…
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BUSINESS
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…