BUSINESS
Detailing with iPad Rapidly Increases, Up 21.6 Points to 48.8%: Doctor Survey
The ratio of doctors who experienced detailing services from medical representatives (MR) using slate terminal devices, such as iPads, has been rapidly increasing since 2011, according to the results of a survey conducted by Medical Collective Intelligence (MCI; based in…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





