BUSINESS
“Sense of Achievement” Motivates MRs; Brach Managers to Be Blamed for Miscommunications: Survey of Managers
Participants in a seminar held recently by the UK pharmaceutical consulting company eyeforpharma claimed that MRs tend to be motivated more by a sense of achievement than money and that restrictions on calls to medical institutions impede their activities more…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





