BUSINESS
Up to 50% of Doctors Know About “Established Products” as Recognition Levels Rise: Pfizer Survey
Pfizer Japan on August 7 released the results of a survey on its established products, which show that approximately 50% of doctors and some 90% of pharmacists surveyed recognize the products. In comparison to a survey that was conducted a…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





