BUSINESS
Daiichi Sankyo: April-June Nexium Sales 6% of Full-Year Target, Set to Boost Promotion after Lifting of Long-Term Prescription Ban
Sales of the proton pump inhibitor (PPI) Nexium (esomeprazole), comarketed by Daiichi Sankyo and AstraZeneca K.K. (AZ), have been sluggish. According to Daiichi Sankyo’s consolidated settlement of accounts for April-June released on July 31, sales of the drug stood at…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





