BUSINESS

Micro Marketing Method to Be Potentially Effective in Future: Ninomiya of Novartis Pharma

July 12, 2012
In his lecture delivered at the“Seventh Annual Sales Force Effectiveness Japan 2012” held in Tokyo on July 10, Yoshiyasu Ninomiya, Executive Vice President and COO of Novartis Pharma, introduced the method of “micro marketing,” in which marketing activities are conducted…

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