The approval of Aβ-clearing antibodies like Leqembi (lecanemab) and Kisunla (donanemab) marked a landmark shift toward disease-modifying therapies in Alzheimer’s,…
BUSINESS
Micro Marketing Method to Be Potentially Effective in Future: Ninomiya of Novartis Pharma
In his lecture delivered at the“Seventh Annual Sales Force Effectiveness Japan 2012” held in Tokyo on July 10, Yoshiyasu Ninomiya, Executive Vice President and COO of Novartis Pharma, introduced the method of “micro marketing,” in which marketing activities are conducted…
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BUSINESS
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PHARMA JAPAN welcomes JETRO New York’s Shunsuke Tani as a guest columnist. In occasional contributions, Tani will share his perspectives on US pharmaceutical policy, industry developments, and life in America, drawing on his firsthand experience in the US.---Hello from New…
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