The Ministry of Health, Labor and Welfare (MHLW) on December 12 presented a draft outline of the FY2026 drug pricing…
BUSINESS
Micro Marketing Method to Be Potentially Effective in Future: Ninomiya of Novartis Pharma
In his lecture delivered at the“Seventh Annual Sales Force Effectiveness Japan 2012” held in Tokyo on July 10, Yoshiyasu Ninomiya, Executive Vice President and COO of Novartis Pharma, introduced the method of “micro marketing,” in which marketing activities are conducted…
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