Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
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Marketing Is More than a Pen and a Tissue Box
Philip Carrigan In interviewing over 500 marketers in the past 10 years, the most common response to the question “How to build a product brand?” has been that the marketing and sales teams should build a stronger and closer connection…
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