BUSINESS
Nippon Kayaku Considers Promotional Measures for Biosimilars, Vascular Embolization Medical Devices
Nippon Kayaku established on June 1 the New Products Planning Department within its Pharmaceuticals Group in order to explore market penetration strategies for biosimilars and vascular embolizing agents for which approval/launch is expected in the future. Since some medical professionals…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





