BUSINESS
Merck Serono No. 1 in Infertility Treatment Market through Ninkatsu Image Strategy
Merck Serono’s Gonalef (follitropin alfa) jumped to first place in the infertility treatment (follicle-stimulating hormone) market in 2011. The German manufacturer of chemicals and drugs Merck KGaA established Merck Serono in January 2007 through the acquisition and integration of Serono…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





