BUSINESS
Tenelia Planned to “Overwhelm Market with Power” in Alliance with Daiichi Sankyo: MTPC
In its marketing alliance with Daiichi Sankyo, Mitsubishi Tanabe Pharma Corporation (MTPC) plans to deploy an overwhelming number of medical representatives (MRs) for the DPP-4 inhibitor Tenelia (teneligliptin), for which approval is expected soon, and is aiming for early stage…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





