Alfonso G. Zulueta, president and general manager of Eli Lilly Japan and chairman of the Pharmaceutical Research and Manufacturers of America’s (PhRMA) Japan Based Executive Committee (JBEC), expressed greater concern than hope with respect to the introduction of health technology…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





