Corporate Strategy Novartis Pharma Retooling Marketing System Ahead of New Drug Launches We will now look at the strategies foreign-affiliated drug makers are using to increase their market shares in Japan. Of all these companies, Novartis Pharma has had the…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





