Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
The Growing Presence of Foreign-Affiliates (2)
Corporate Strategy Novartis Pharma Retooling Marketing System Ahead of New Drug Launches We will now look at the strategies foreign-affiliated drug makers are using to increase their market shares in Japan. Of all these companies, Novartis Pharma has had the…
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