PHARMA JAPAN welcomes JETRO New York’s Shunsuke Tani as a guest columnist. In occasional contributions, Tani will share his perspectives on US pharmaceutical policy, industry developments, and life in America, drawing on his firsthand experience in the US.---Hello from New…
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Social Networking in Japan’s Pharmaceutical Industry
Philip Carrigan Social networking sites (SNS) have become commonplace in our lives and, for many daily activities, the pharmaceutical industry, too, is tapping into this new media. Within the consumer industry, social media is now a key component of sales…
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