Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Social Networking in Japan’s Pharmaceutical Industry
Philip Carrigan Social networking sites (SNS) have become commonplace in our lives and, for many daily activities, the pharmaceutical industry, too, is tapping into this new media. Within the consumer industry, social media is now a key component of sales…
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